The Shopify Colour Variant Illusion and Marketplace Reality
Many modern Shopify stores are designed for visual shopping first. Customers browse by colour, click beautiful swatches, and feel like they’re selecting variants of a single product. But behind the scenes?Those colour choices often aren’t real variants at … Read more
E-commerce Pricing Strategies on Black Friday
Introduction Black Friday is an annual shopping event that originated in the United States and is now observed globally. It falls on the day after Thanksgiving and serves as the unofficial kickoff to the holiday shopping season. Traditionally, brick-and-mortar stores … Read more
Magento 2 Multichannel Customer Testing Commences
LIFT OFF! ChannelUnity Customer Testing with Magento 2 is under way. In the ChannelUnity office, someone who thinks that they are a comedy genius sets the music to Iron Maiden’s ‘Run to the Hills’ – funny… Let’s face it, the … Read more
eCommerce ↔️ ERP Integration With ChannelUnity
Ecommerce ↔ ERP Integration From ChannelUnity When you think of ChannelUnity the first thing that comes to mind is marketplace integration. But did you know we can also integrate your ecommerce platform platform with your ERP, inventory management system, order … Read more
Brexit & EU Marketplace VAT Reforms
As a ChannelUnity customer involved in marketplace selling, you’ve most likely had to deal with the implications of Brexit already. Whilst a fair amount has been written on the subject, the truth is that Brexit is only half the story. … Read more
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