Effective 25th May 2018, last reviewed 20th April 2020

ChannelUnity takes your and your customers’ privacy seriously and we handle all information with care.

This Privacy Policy applies to the ChannelUnity Service, which consist of ChannelUnity.com, ChannelUnity Multichannel Integration Services and Synchromatic Multichannel Services, together with other interactions with ChannelUnity including support queries and tickets.

If you do not agree with the terms of this Policy, do not access or use the ChannelUnity Service.

Information that ChannelUnity collects and Receives

ChannelUnity may collect personal information as you use the Service. You are under no contractual obligation to provide any information. However, some information is collected automatically, and if some information is not provided we may not be able to provide the Service.


When you register with ChannelUnity we collect your name and email address. We collect this to uniquely identify you within the ChannelUnity Service, enabling you to sign in and use multiple devices, to manage the service that we provide to you from any device.

Order Data

Where we are collecting order data as a part of the service that we provide to you we will collect the personal data from those orders. This is necessary in order for us to provide our service. The data includes name, address and telephone number.

Cookie Data

ChannelUnity uses cookies in our websites to give you a consistent experience as you use the website, and to identify you while signed in to your account. Additionally cookies assist in providing analytics to understand how the service is used in order to make improvements.

Support Services

If you contact ChannelUnity with a query, any data that you provide to the ChannelUnity Support team, along with your own contact information that you provide may be recorded within the ChannelUnity Helpdesk and email systems.

How we Use Information

We use your personal information to provide the ChannelUnity Service to you.

For customers of the ChannelUnity Multichannel Integration Services and Synchromatic Multichannel Services we store data related to orders placed with you on the channels which we integrate for you so that these orders can be passed on to your central systems.

For customers of the Synchromatic Multichannel Services we also store data related to orders placed anywhere online as well as any which you manually add to the Service.

We may also use personal information as required by applicable law, legal process or regulation; or to answer your queries; or to investigate and help prevent security issues and abuse.

There are no circumstances in which we will sell your personal data or the personal data of your customers.

How information is shared

Service Providers

We may share your information or data which we store on your behalf with third parties who provide services to ChannelUnity. These service providers will only have access to the minimum amount of information necessary to provide limited functions on our behalf. They are required to keep your information secure. These third parties include, but are not limited to:

  • Zendesk – Support Ticketing System and Live Chat
  • M247 – Data Centre Services
Aggregated and Anonymised Information

We may aggregate and anonymise your data, to provide statistical data such as online shopping trends and marketplace growth. We may sell, license or share this anonymised information.

Other Circumstances

There may be circumstances where we are required by law to disclose personal information.

We may disclose personal information if you give us your explicit consent.

If we receive a report of content that may breach copyright, we will respect your privacy and will not pass personal data without prior permission.

Communications And Privacy Settings

As well as messages shown within the ChannelUnity application and websites, we may communicate with you by email or notification.

We only send you marketing communications promoting paid-for services or relevant partners’ products, if you have opted in to receive those messages. 

As part of the ChannelUnity Service we may send a range of communications, such as help and advice, reminders, and news. You can opt out of these communications at any time using the unsubscribe link at the foot of every email.

We will not discriminate against you in any way if you decide not to receive these messages.

Legal Basis and Our Legitimate Interests

We will only collect and process personal data where we have lawful basis on which to do so.

Lawful basis include contract (for example to provide the ChannelUnity Service to you), consent (for example, where you have an active ChannelUnity or Synchromatic account), and legitimate interests (including in operating and improving the ChannelUnity Service and business, and in keeping the ChannelUnity Services safe and secure).

Where we rely on your consent to process personal data, you have the right to withdraw or decline your consent at any time. Where we rely on legitimate interests, you have the right to object.

If you have any questions about the lawful bases on which we collect and use your personal data, please contact our Support Team, contact details below.

Data Retention

Your content and personal data are retained while your account remains open.

Personal data relating to your customers will be retained for the minimum period for which it is required in order to provide our Service to you.

Personally Identifiable Information from Amazon orders will be retained for the minimum time for which it is necessary, and for no longer than 30 days, as per Amazon data protection requirements. This personal data will be unrecoverable from the ChannelUnity Service after the point at which it is anonymised. The Amazon data requirements will take precedence over the data retention conditions that follow:

For ChannelUnity Multichannel Integration Services customers, personal data on orders will be retained for 30 days from the point at which that data is received from the sales channel on which the order was placed.

For Synchromatic Multichannel Services customers, personal data on orders will be retained within the dedicated Synchromatic server indefinitely, until such time as you remove it or close your Synchromatic account.

Your Rights

Deletion and Right to be Forgotten

You can ask us to delete your account and all your personal data by contacting support@channelunity.com. We will comply with that request within 30 days.

Right to Access and Port Data

Most of your personal data is immediately available to view in your account on the my.channelunity.com web site. You can inspect any additional data held by submitting a request to support@channelunity.com.

Right to Change or Correct Data

Contact support@channelunity.com at any time in order to update or request that data is deleted if it is no longer needed to provide the Service to you.

Right to Object, Limit or Restrict Use of Data

You can ask us to stop using some or all of your personal data, for example if we have no legal right to keep using it, or it is inaccurate, or unlawfully held. Any requests should be directed to support@channelunity.com

Identity Verification

When you contact us in relation to the data that we hold about you, or hold on your behalf, we will make reasonable efforts to verify your identity and your rights before complying with any access, change or deletion request. In order to verify your identity we will contact you by a means other than that which you used to make the request. For example: if you submitted a request by email to support@channelunity.com then we may contact you by phone in order to verify your identity/request.


If you have a complaint, please contact support@channelunity.com

However, if you are still dissatisfied, you may contact the Data Protection Authority at the contact details below.

Data Transfer to Third Countries

The personal data we collect is stored and processed within the European Economic Area (EEA). We take all reasonable steps to ensure there is an adequate level of protection to your data, that your data is secure and handled in accordance with this Privacy Policy, and with the same level of protection as is required by the Privacy Shield Principles.

Changes to this Privacy Policy

ChannelUnity may update this policy from time to time and will review it at least once every 12 months. Regulations and standards change over time, or we may make improvements to the Service or changes to our business, which necessitate change. We will post changes to this page. If we make changes that materially alter your rights, we will provide an additional prominent notice.

If you disagree with changes to this privacy policy, contact ChannelUnity support to have your account and data deleted.

Identifying the Data Controller and Processor

The Data Controller and Processor is ChannelUnity Ltd, based in the UK.

Data Protection Authority

The data protection authority is the UK Information Commissioner’s Office, https://ico.org.uk.

Contacting ChannelUnity

If you have any questions about this Privacy Policy or ChannelUnity’s practices, or if you wish to exercise any of your statutory rights, please contact us at support@channelunity.com or at:

The Sharp Project
Thorpe Road
M40 5BJ
United Kingdom

Tel: 0808 208 4230
Tel: 855-870-811