Consultancy Services
Marketplace success looks different for every business. Drawing on over a decade of deep integration expertise and hands-on seller knowledge, our consultants deliver targeted, high-impact support across eight specialist service areas.
Marketplace Audit
A comprehensive 360° review of your marketplace activity — analysing everything from integration architecture and data quality to pricing, logistics, and customer experience. Our consultants benchmark your current performance against best practice and deliver a clear, prioritised roadmap for improvement.
Whether you are new to marketplace selling or looking to scale an established operation, the audit gives you an honest, expert-led assessment and the costed recommendations you need to act with confidence.
- Initial client review and briefing session
- Research into existing business processes and systems
- Assessment of marketplace selection and channel mix
- Data management and listing quality
- Listing optimisation, pricing and competitiveness
- Advertising, vouchers and promotions effectiveness
- Brand page presence and content
- Inventory management and logistics
- Customer service, returns handling and financial reconciliation
- Comparison against marketplace best practice
- Written report with findings and tactical improvements
- Prioritised, costed recommendations
Marketplace Strategy
Turning marketplace opportunity into a structured, actionable plan. Our consultants work with you to understand your current performance, resources, and commercial objectives — then formulate a strategy that maximises reach, profitability, and sustainable growth.
The engagement covers both the commercial and operational dimensions of marketplace selling, ensuring your strategy is grounded in what is actually executable for your team and supply chain.
- Analysis of current sales channels and results by product category, channel, and geography
- Review of search engine and marketplace visibility
- Assessment of operational processes and fulfilment readiness
- Logistics options across geographies, including 3PL evaluation
- Resources and skills audit against strategic ambitions
- Language and localisation requirements for international markets
- Strategic recommendations report
- Review meeting and presentation of findings
Brand Page Creation
A strong brand presence on marketplaces builds trust, drives conversion, and reduces dependence on price competition. Our team creates professional, on-brand storefront pages that communicate your brand story and showcase your product range to best effect.
We handle the full creation process — from content strategy and copywriting to visual design and technical implementation — ensuring your brand pages meet the specific requirements of each marketplace platform.
- Brand page strategy and content planning
- Professional copywriting aligned to your brand voice
- Visual design and image asset preparation
- Technical build and publication on marketplace platform(s)
- Compliance with each marketplace's content guidelines
- A+ Content and Enhanced Brand Content where applicable (e.g. Amazon)
- Storefront design and category page structure
- Ongoing review and refresh recommendations
Listing Optimisation
Poorly optimised listings are one of the biggest barriers to marketplace sales growth. Our consultants conduct a detailed, product-by-product review of your listings — identifying errors, gaps, and opportunities — and provide clear, actionable guidance to improve search ranking, conversion rate, and overall sales performance.
Using our own expertise and that of our specialist partners, we review every aspect of your product content and deliver recommendations you can implement with confidence.
- Listing errors, mandatory and optional field completeness
- Search ranking versus competitors within each marketplace
- Comparison of marketplace search rank vs. your own store performance
- Keyword usage, title structure and bullet point content
- Optimal categorisation and attribute mapping
- Visual content quality and compliance
- Customer review analysis and response strategy
- Opportunities for vouchers, promotions and paid advertising
- Potential for Seller Fulfilled Prime, FBA and similar fulfilment programmes
- Actionable report by product or category, with walk-through meeting
- Top 5 priority recommendations with anticipated impact
- Options for implementing recommendations
Marketplace Advertising
Paid advertising on marketplaces — including Amazon Sponsored Products, eBay Promoted Listings, and similar programmes — is an increasingly important lever for visibility and sales growth. Without careful management, however, advertising spend can quickly erode margin.
Our consultants help you build and manage advertising strategies that are profitable and proportionate — driving incremental sales while keeping your cost of sale in check. We cover everything from campaign structure and keyword strategy through to bid management, performance reporting, and ongoing optimisation.
- Advertising audit of existing campaigns and spend efficiency
- Campaign structure design and keyword strategy
- Sponsored Products, Sponsored Brands and Display advertising setup
- Bid management and ACoS / ROAS target-setting
- Promotional and voucher strategy alongside paid advertising
- Competitor monitoring and market intelligence
- Regular performance reporting and optimisation reviews
- Guidance on budget allocation across marketplaces and product lines
New Marketplace Launch
Expanding onto a new marketplace channel — whether that is a domestic platform you have not yet tested or an international marketplace in a new geography — requires careful planning and execution. Our consultants manage the end-to-end launch process, reducing the risk of errors and accelerating your path to first sales.
From account registration and data preparation through to logistics configuration and go-live, we work alongside your team at every stage to ensure a successful launch.
- Agree launch objectives, timelines and success metrics
- Product selection and ranging strategy for the new channel
- Pricing strategy development and competitive positioning
- Marketplace account registration and seller verification
- Data preparation: listing content, images, categories and attributes
- Logistics review: fulfilment process, parcel carriers, 3PL options
- Shipping process and documentation management
- Go-live management and post-launch monitoring
- Process documentation for ongoing channel management
Profitability Review
Many marketplace sellers do not have a clear picture of the true net margin generated by each product or channel. Marketplace fees, advertising costs, logistics charges, and payment processing costs all erode gross margin — and without visibility of these factors, it is difficult to make sound commercial decisions.
Our profitability review service assembles and analyses data from all cost sources, giving you an accurate view of real margin across your product range and marketplace channels — and establishing a repeatable process for ongoing monitoring.
- Cost of goods from finance or purchasing systems, including landed costs
- Marketplace fee and commission data across all channels
- Advertising and promotional cost data
- Shipping and logistics cost allocation
- Payment processing costs (PayPal, card processing, etc.)
- Net margin comparison versus existing margin analysis
- Channel-by-channel profitability comparison
- Written report with findings and commercial recommendations
- Design of a repeatable margin analysis process using your finance systems, spreadsheets, or ChannelUnity's reporting capabilities
- Documentation and implementation of the ongoing process
Managed Service
For businesses that want the full benefit of expert marketplace management without building a large in-house team, our Managed Service provides comprehensive ongoing support. Delivered on a retainer basis, the service is tailored to your specific needs and designed to complement your existing resources.
Our team takes responsibility for the day-to-day management of your marketplace activity — handling everything from listing maintenance and advertising to order operations and financial reconciliation — so you can focus on growing your business.
- New product listing creation and ongoing content optimisation
- Language translation for international marketplaces
- Ongoing advertising campaign management
- Competitor activity monitoring
- Identification of new marketplace growth opportunities
- Order flow verification and exception management
- Forward-looking inventory management
- Data management in your ecommerce or ERP systems
- Marketplace payment reconciliation
- Management reporting and performance dashboards
- Regular client-facing review meetings
Ready to take your marketplace performance further?
Talk to one of our consultants about which services are right for your business. We'll listen first, then recommend a tailored approach.
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