A fast roundup of the marketplace shifts now in play, fresh platform features, and what’s coming down the line.

Marketplace News

Amazon’s EU carrier validation is now live

As of 1st July, Amazon validates carriers on shipment confirmations for Fulfilled by Merchant orders entering the EU from outside the region, where the item price is €150 or below (ex. VAT, shipping and discounts). FBA and orders over €150 aren’t affected.

The catch: carrier names or codes that aren’t on Amazon’s approved list — including free-text names or internal aliases — get rejected. You also need to pass IOSS and ASIN-level data to your carrier for customs, or risk delays at the border. If your EU shipments have hit snags, talk to us — we’ll check your carrier codes and customs setup.

Amazon product titles are now capped at 75 characters

The old 200-character limit is gone as of 27th July. The upside: a new ‘Item Highlights’ field gives you an extra 125 characters for materials and use cases. If your titles were on the long side, now’s the time to tighten them — our support team can help.

Walmart is easier to join than ever

Walmart has opened up more onboarding resources, meaning faster turnaround and more support for new sellers. Been curious about it? Get in touch for an intro or a quick rundown of how it works.

New Features

Three things we’ve just shipped:

• Argos Marketplace — now live in ChannelUnity (invite-only for now, but opening up soon). Want in? Let us know.
• Listing Feedback Export — an Excel export of every listing that needs attention, so you can spot missing data and fix bulk-listing issues fast.
• Invoice Detail Export — see exactly which orders accrued commission and which were refunded for cancellations. Full audit and reconciliation, sorted.

Coming Soon

New marketplaces on the roadmap:

• Bol.com — 13M+ customers across the Netherlands and Belgium, no upfront listing fees.
• OnBuy — a fast-growing, fair-play marketplace that doesn’t compete with its own sellers.
• Allegro — Europe’s largest homegrown platform, 20M+ monthly buyers across Central & Eastern Europe, no mandatory subscription.

In development:

• SKU mapping tools — for sellers running different SKUs on marketplaces than in their source store.
• Tighter Shopify category integration — set a category in Shopify, have it map to the marketplace automatically. No extra work.
• Reporting refresh — improvements and new report pages on the way.