Q&A Spotlight article with our CEO Matt Gardiner released on InternetRetailing.net earlier this week.

ChannelUnity works with retailers and brands to scale up their business on online marketplaces, by integrating with more marketplaces, listing more products, and selling globally. We focus on enterprise users, providing a robust technical platform and a high level of customer service.”

Matt Gardiner, CEO of ChannelUnity

Founded: 2010

Headquartered: Manchester, UK

Employees: 11-50

Customers: 250

What does your company offer retailers and brands?

Our solutions makes it easy for organisations to sell effectively on multiple marketplaces, such as Amazon, Ebay, Etsy, Fruugo, Newegg, Wayfair, Walmart and Zalando.

We provide add-in modules which extend the functionality of all the most popular ecommerce shopping cart platforms, and also a growing list of back-office ERP systems, to allow merchants to take control of their marketplace sales.

Our solution takes care of:

  • Generating listings on marketplaces
  • Syncing up inventory availability between ecommerce platforms and the marketplaces
  • Managing prices, including conversion of all the currencies required for global operations
  • Receiving orders taken on marketplaces and creating them in ecommerce platforms
  • Updating marketplaces with order confirmation and order shipping details.


Marketplace selling seems simple at first but when conducted at scale it can bring some unexpected challenges. All the marketplaces are a little different, and organisations often come to us faced with challenges around product data, multiplied up by a long list of marketplace connections that they require. It’s easy for marketplace sellers to get things wrong, and marketplace platforms are often quite unforgiving in that case.

Our platform is built for handling complexity and making sellers’ lives simple, and our technical team have a lot of skill and experience in sorting out the issues that arise.


How does this boost a retailer’s bottom line?

Most of our customers have been able to boost their sales by using our platform. These days, almost all the customers who join us have some experience of marketplace selling already but have systems or processes which are holding them back.

Typically they want to add a specific marketplace platform, to grow internationally, to list a larger range of products, or to overcome historical issues where marketplaces have downrated their listings for a variety of reasons.

We’ve become expert at solving these issues, especially where there are large product ranges or significant order volumes in play. It’s difficult to quantify the results as every case is different, but where organisations have a great product range but are held back by technology, we’ve often been able to unlock sales worth six or seven figures each month.


Read the full article at www.internetretailing.com


Want to see how Channel Unity can support your business? Use our contact form and we’ll be in touch.