The Shopify Colour Variant Illusion and Marketplace Reality
Many modern Shopify stores are designed for visual shopping first. Customers browse by colour, click beautiful swatches, and feel like they’re selecting variants of a single product. But behind the scenes?Those colour choices often aren’t real variants at … Read more
Shopify to Wayfair Integration: How to List, Sync & Scale with ChannelUnity
If you’re running a Shopify store and looking to grow your sales beyond your own storefront, Wayfair presents a massive opportunity. With millions of shoppers searching for furniture, home goods, décor, and more, selling on Wayfair can expand your reach … Read more
ChannelUnity Now Supports Shift4Shop Carts – Expanding Integration Options for Sellers
We’re excited to announce that ChannelUnity now supports Shift4Shop, giving online retailers yet another powerful way to streamline their multichannel sales strategy. Shift4Shop (formerly 3dcart) is a fully hosted eCommerce platform used by thousands of merchants worldwide. By integrating … Read more
Discover an Essential Alternative to the Mirakl Connect App
If you’re a Shopify user who’s been relying on the Mirakl Connect App, you might have heard the recent news that prices for this app will be increasing at the end of March. But don’t worry—there’s a better, more cost-effective … Read more
E-commerce Pricing Strategies on Black Friday
Introduction Black Friday is an annual shopping event that originated in the United States and is now observed globally. It falls on the day after Thanksgiving and serves as the unofficial kickoff to the holiday shopping season. Traditionally, brick-and-mortar stores … Read more
Many modern Shopify stores are designed for visual shopping first. Customers browse by colour, click beautiful swatches, and feel like they’re selecting variants of a single product.
But behind the scenes?
Those colour choices often aren’t real variants at … Read more