Black Friday, Friday 28 November 2025, is the biggest online shopping event of the year. Competition is fierce, but with the right preparation, you can stand out and capture more sales. Many retailers also extend deals across Black Week and through Cyber Monday, so getting ready early gives you an extra advantage. Here are five quick wins to make sure you’re ready:

1. Check Your Inventory

Make sure stock levels are accurate in your e-commerce store before the rush begins. From there, ChannelUnity keeps every connected marketplace automatically in sync, so you never risk overselling.

2. Optimise Listings

Shoppers won’t click what they can’t find. Review titles, descriptions, and images now so your products shine when traffic peaks.

3. Plan Promotions Early

Black Friday shoppers expect great deals. Use ChannelUnity’s pricing tools to roll out discounts or marketplace-specific offers without the headache.

4. Streamline Fulfilment

Fast, reliable shipping is non-negotiable. With ChannelUnity’s 3PL integrations (ModExpress, ShipMonk, Torque), you can handle spikes in orders without breaking a sweat.

5. Test Everything

From order routing to promotional pricing, run checks before the big day. A smooth setup means you can focus on sales, not firefighting.

Tip: Key Shopping Dates

• Black Friday: Friday, 28 November 2025
  
• Black Week: Monday, 24 November – Sunday, 30 November 2025
  
• Cyber Monday: Monday, 1 December 2025
  

Planning around these dates helps you maximise exposure and sales.

This Black Friday and throughout Black Week, preparation is everything. ChannelUnity helps you sync stock, automate pricing, and connect to leading 3PLs—so you can focus on selling more.

👉 Get in touch today to make sure you’re ready.