The Shopify Colour Variant Illusion and Marketplace Reality
Many modern Shopify stores are designed for visual shopping first. Customers browse by colour, click beautiful swatches, and feel like they’re selecting variants of a single product. But behind the scenes?Those colour choices often aren’t real variants at … Read more
Many modern Shopify stores are designed for visual shopping first. Customers browse by colour, click beautiful swatches, and feel like they’re selecting variants of a single product.
But behind the scenes?
Those colour choices often aren’t real variants at … Read more