Sell on Wayfair Marketplace

Discover Wayfair Marketplace with ChannelUnity

As a leading home and furniture marketplace, Wayfair attracts tens of millions of visitors every month — giving sellers unparalleled access to customers searching for everything they need to make a house a home.

If you’re ready to sell on Wayfair, ChannelUnity provides everything you need to fully automate your selling account.

Our powerful Wayfair integration now offers complete real-time support for:

Product listing creation and updates — push new products and keep all details (descriptions, images, attributes, pricing) perfectly in sync
Stock and inventory levels
Pricing
Order management and fulfilment

Everything connects seamlessly with your e-commerce platform (including Shopify, Magento, BigCommerce, WooCommerce, and more) via robust APIs and webhooks — so you can scale efficiently without manual work.

Full range of Wayfair marketplace services

ChannelUnity provides fast and reliable real-time synchronization for your Wayfair marketplace account — automatically keeping your stock levels, pricing, and orders up to date the moment changes happen in your system. We support the Wayfair sister sites too, which includes Perigold, AllModern, Birch Lane, and Joss & Main.

Our Wayfair integration connects seamlessly with all major e-commerce platforms, including:

Shopify
Magento
BigCommerce
WooCommerce

…as well as custom or bespoke systems via our Custom API.

For businesses running more advanced operations, we also integrate smoothly with enterprise systems such as NetSuite, SAP Business ByDesign, and other ERP and PIM platforms.

Why Choose ChannelUnity?

As an expert in eCommerce and Marketplace integration, we would like to support your growth and progression in this global opportunity. Our team understand the eCommerce industry and that reflects in the way we deliver our system and support our customers.

Real Time Sync

Our web hook technology enables you to keep all systems updated without delay.

Technical Integration

We support connection to all the major ecommerce systems on the market.

Product Optimisation

Advice on best in class data setup which is fundamental to marketplace success.

Price Management

Completely automate pricing to either sync to your website or your custom logic.

Launch At Scale

Our interface lets you scale your catalog across many markets with ease.

Inventory Management

Effortlessly keep all sales channels up to date with your current stock holding.

Consultancy Support

With over a decade of working in this sector we’re well placed to advise you.

Expand Globally

Work with us to build a road map to your marketplace success today.

ChannelUnity Reviews

Obsessed Merch

" Absolutely Fantastic service! I have been using Channel Unity to integrate my POD and Physical Stock products to many different Etsy, eBay and Amazon channels for just over a year now and it has been great!
Channel unity gives you all the marketplace fields you need to make data rich product listings on all channels and with the use of the 'Tag product fields' feature you can build a tag to relate to data you need to be on a certain field in a marketplace and then add the tag in bulk to all the relevant Shopify listings within the Shopify bulk editor. This truly is a powerhouse system that is rock solid. "

Ooni

" Our business has grown phenomenally in the last few years, which has been helped significantly through increased online sales. ChannelUnity has enabled new opportunities and coped with every challenge we’ve set. "

Tactical Gear Distributions

" Their service and follow up is stellar! The customer care was quick & personal, any issues were resolved immediately. We highly recommend ChannelUnity for your store. We have had great success with our 3rd party marketplaces thanks to them! "