How to Sell on Walmart Marketplace

At ChannelUnity we’re working with Walmart to help you to Sell on Walmart.com. In this blog we answer the critical question - How to sell on Walmart Marketplace?

Walmart operates a gated marketplace in the USA, similar to Tesco Direct in the UK, alongside its enormous network of stores. Since Amazon started encroaching on Walmart’s market with the purchase of Whole Foods, Walmart has been fighting back. Walmart marketplace is growing, FAST.


Before asking how to sell on Walmart Marketplace, it may be worth considering why sell on Walmart….

Walmart has a loyal customer base of 110 million unique online shoppers. A high proportion of these shoppers believe that Walmart will offer products at a lower price than anywhere else. For many this will be to the extent that they won’t search further afield than Walmart. If you aren’t advertising on Walmart and their customers are searching for your products, you are missing out on potential sales. So there’s a very good reason that you should be selling on Walmart.


There are some conditions to meet before determining how to sell on walmart marketplace

You need:

  • annual turnover of more than $400,000.
  • to be selling on another online marketplace (preferably Amazon) already.
  • to dispatch orders from your own warehouse in the USA (you definitely can’t be fulfilling from Fulfilled by Amazon)
  • to must list at least 10% of your product catalogue when initially going live on Walmart.
  • to offer price parity on your products. You must not advertise them elsewhere online for a lower price (including shipping) than you advertise on Walmart.


How to sell on Walmart marketplace

Apply for a Walmart Seller account. ChannelUnity has a really close relationship with Walmart. This means that we are often able to get a quicker response from Walmart than if you use their Sell on Walmart application process. Contact us today if you want a lightning fast account set up to sell on Walmart.

Integrate your existing systems. ChannelUnity connects Magento, Shopify, Bigcommerce, Netsuite and WooCommerce to your Walmart account. We make it easy to create new listings. We automatically keep your inventory levels up to date with your ecommerce website. We automatically import your Walmart orders into your ecommerce website. We offer a 14 day free trial, our pricing and support are market leading. As well as Walmart, we integrate Amazon, eBay, Etsy, Fruugo, NewEgg, Tesco Direct and Wayfair.

Sell, sell, sell! It couldn't be easier.

ChannelUnity can help you to start selling on Walmart in a matter of days. If you would like to talk to a member of our team to find out more about how to sell on Walmart marketplace then don’t hesitate to get in touch.

Sell smarter with ChannelUnity

Contact us today for a no cost, no obligation, no pressure chat about your integration requirements or multichannel goals and we'll let you know how we can help.