Our fundamental belief is that multichannel selling should be as closely integrated as possible to the processes that you've already established for your direct online sales to minimise additional work. That's why there's no need to setup new order fulfilment processes or new third party integrations for shipping when you choose to work with ChannelUnity. ChannelUnity creates orders automatically within your existing cart, just as if they'd been ordered direct from your web store so that you can fulfil the order in exactly the same way and alongside your direct orders.
New orders decrease stock on your cart and other marketplaces immediately after they are placed in order to minimise the risk of overselling. Once an order has passed marketplace fraud prevention measures and is confirmed, the full order details are imported into your store.
Fulfilling the order within your store automatically causes ChannelUnity to update the marketplace to confirm dispatch. Where tracking numbers are being used these are also automatically passed to the marketplace to keep your customers updated and happy.