
Allegro is an online auction website founded in 1999. It is very popular in Poland, more popular than eBay in this country in fact. Allegro was acquired by Tradus PLC in 2000.
Although known as an auction site, Allegro is gradually becoming less of an auction site and more of a fixed price purchasing site. The Allegro fee structure is similar to eBay and depends on the category in which you are selling your items. However the fees tend to be lower than eBay.
Although known as an auction site, Allegro is gradually becoming less of an auction site and more of a fixed price purchasing site. The Allegro fee structure is similar to eBay and depends on the category in which you are selling your items. However the fees tend to be lower than eBay.
Demographic Analysis for aukro.ua
According to our research, men visit aukro.ua more often than women. The audience for aukro.ua is 55% male and 45% female.
Statistically aukro.ua customers with a minimal education make up 25% of the audience, while those with average levels make up 25% of the audience. Above average educated users make up 25% of the total audience. The well educated segment of the aukro.ua audience makes up 26% of the marketplace's reach.
We predict that low household income aukro.ua customers make up 33% of the total number of users. In our research we found that the customers with Average Income made up 22% of the monthly traffic, while customers with Above average income made up 22%. High income customers represent 22% of the total monthly traffic.
It is impossible to determine a dominant age group for customers on aukro.ua. Our research found that the visitors to aukro.ua were made up from 18% 18-24 year olds, 20% 25-34 year olds, 16% 35-44 year olds, 16% 45-54 year olds, 16% 55-64 year olds and 16% 65 or older.
According to our demographic research, ethnicity does not play a strong factor in the makeup of the aukro.ua customer base. Instead it would appear that the customer base is varied.

