Speed up for sales!

Posted on Posted in News, Research

Developing a user-friendly look for an online store is important. But what is often overlooked are loading times. It may seem an exaggeration to say even a one second delay can impact online sales – but it isn’t and it does. Consumers are not going to forgive repeated delays when trying to navigate a website. But there are ways to optimise the speed; delivering a customer service most consumers take as a given. A straightforward way to increase a website’s speed is by reducing page size (this can be found […]

Fulfillment House Hunting

Posted on Posted in Research

While bigger retailers may already have their own warehouse(s) established, start-ups and small retailers can find arranging one to be a scary step along the road to take. In this article, we’ll explore what to look for – and when to look for – a fulfilment house. Ah the humble garage. Nothing says eCommerce start-up like temporary racking strewn with boxes and a car relegated to feeling sorry for itself on the driveway. The morning routine of a quick breakfast followed by the sound of a busy printer churning out […]

LinkedIn is for eCommerce Retail too

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With a user base here in the UK totalling (as of writing) 15m, the question is not “why” your business should have a LinkedIn presence – but why not? Social networking has been nothing short of transformative for the webspace. Improved broadband speeds, smarter algorithms, and more intuitive rules of engagement have benefited the everyday web surfer. But only now have networking sites grown up. A typical rule of thumb for online advertisement is to have your own website. If consumers are able to Google search your company, they are […]

Top 5 Apps for Retailers

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Today, eCommerce is a very plug-and-play realm. Bespoke builds and heavy customisations are largely a thing-of-the-past; instead there is often a tool out there which solves the piece of the jigsaw which you seek answers to. In this article, we’ve collated a list of the 5 apps, tools and services we feel today’s retailer shouldn’t be without. From increasing buyer-seller communication and after-sales contact, customer loyalty, mobile friendliness and checkout ease, there is something in this list for all. 5. Zopim Launched in 2007, Zopim is a real-time chat service […]

Avoid ‘extreme coupon-ing’ your store

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Used sparsely, discount codes can be fantastic for marketing. The immediate benefits are precisely what you hope long-term for your business: brand recognition, exposure to the services you offer, and priceless word-of-mouth referrals. But the over-dependence on generating customers solely via such tactics can and will depreciate your brand. The worst-case scenario is for repeat consumers to use your service only when a discount becomes available. If consumers are unable to differentiate between your brand and discounts, the error lays in the marketing strategy. To restore – or maintain – […]

Add Product Identifiers to eBay

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Did you know that, from June 29th, it will be mandatory for eBay sellers who have or want to list an item’s condition as “new” to include details such as the brand, MPN (manufacturer part number) and GTIN (global trade item number). This is typically your products barcode. Effected categories are listed here: Baby Books Business & industrial (Test, Lab, and Office Equipment) Cameras & Photos Cell Phones & Accessories Clothing, Shoes & Accessories (Shoes only) Computers/Tablets & Networking Consumer Electronics DVDs & movies eBay Motors Health & Beauty Home […]