Synchromatic Service Launch

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On 22nd October ChannelUnity launched Synchromatic, a giant leap forward in easy online selling for small and medium sized businesses. We’re super excited to offer a service that will allow customers to sell on Amazon, direct through an online store, on eBay, on Facebook, on Fruugo, on Google Shopping, on NewEgg and on Tesco all using one service and supported by our awesome #LegendsOnSupport. What’s it all about? ChannelUnity has been working with businesses who are selling online for pretty much a decade now. Our team has been involved in ecommerce […]

Sage Multichannel Sales Integration

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Always wanted a SAP or Sage Multichannel Sales Integration that gives you the ability to sell to customers online direct through a website, through marketplaces like eBay and Amazon and is connected to your Sage 200/1000 or SAP Business One back office system? Our new partnership with On Demand Solutions might just be the answer you’ve been looking for. When we met ODS for the first time we were immediately impressed with the functionality that they could offer to customers. It wasn’t long before we both realised that there was the potential to build a […]

eBay Good ‘Til Cancelled November 2016 Update

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eBay Good ‘Til Cancelled listings are great. Absolutely great! eBay’s Autumn seller update announced changes which present a great opportunity for small businesses, particularly those in cottage industries. From November 2016 all businesses will be able to sell on eBay using Good ‘Til Cancelled listings. Something that is currently only available to those with a store. However, the update doesn’t mention the ‘Out of Stock’ feature which you need to be aware of. About Good ‘Til Cancelled Good ‘Til Cancelled listings are a – potentially – never-ending listing (unfortunately you do need to pay for an insertion […]

Speed up for sales!

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Developing a user-friendly look for an online store is important. But what is often overlooked are loading times. It may seem an exaggeration to say even a one second delay can impact online sales – but it isn’t and it does. Consumers are not going to forgive repeated delays when trying to navigate a website. But there are ways to optimise the speed; delivering a customer service most consumers take as a given. A straightforward way to increase a website’s speed is by reducing page size (this can be found […]

Security Tips for Online Retailers

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As an online retailer, you’ve doubtlessly been made aware of the importance of security. If you take credit / debit card payments on your website, you or your web host / developer will have ensured you are PCI-DSS compliant, and you may have become aware of the importance of SSL certificates, how EV certificates increase security and more semi-important technobabble. There are however a number of little simple steps you can do to ensure your shop is secure, and a lot of it isn’t actually that technical at all. Here […]

LinkedIn is for eCommerce Retail too

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With a user base here in the UK totalling (as of writing) 15m, the question is not “why” your business should have a LinkedIn presence – but why not? Social networking has been nothing short of transformative for the webspace. Improved broadband speeds, smarter algorithms, and more intuitive rules of engagement have benefited the everyday web surfer. But only now have networking sites grown up. A typical rule of thumb for online advertisement is to have your own website. If consumers are able to Google search your company, they are […]

Top 5 Apps for Retailers

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Today, eCommerce is a very plug-and-play realm. Bespoke builds and heavy customisations are largely a thing-of-the-past; instead there is often a tool out there which solves the piece of the jigsaw which you seek answers to. In this article, we’ve collated a list of the 5 apps, tools and services we feel today’s retailer shouldn’t be without. From increasing buyer-seller communication and after-sales contact, customer loyalty, mobile friendliness and checkout ease, there is something in this list for all. 5. Zopim Launched in 2007, Zopim is a real-time chat service […]

Avoid ‘extreme coupon-ing’ your store

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Used sparsely, discount codes can be fantastic for marketing. The immediate benefits are precisely what you hope long-term for your business: brand recognition, exposure to the services you offer, and priceless word-of-mouth referrals. But the over-dependence on generating customers solely via such tactics can and will depreciate your brand. The worst-case scenario is for repeat consumers to use your service only when a discount becomes available. If consumers are unable to differentiate between your brand and discounts, the error lays in the marketing strategy. To restore – or maintain – […]

Add Product Identifiers to eBay

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Did you know that, from June 29th, it will be mandatory for eBay sellers who have or want to list an item’s condition as “new” to include details such as the brand, MPN (manufacturer part number) and GTIN (global trade item number). This is typically your products barcode. Effected categories are listed here: Baby Books Business & industrial (Test, Lab, and Office Equipment) Cameras & Photos Cell Phones & Accessories Clothing, Shoes & Accessories (Shoes only) Computers/Tablets & Networking Consumer Electronics DVDs & movies eBay Motors Health & Beauty Home […]

Top 5 Tips for Marketing on Amazon

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The team at ChannelUnity has been helping retailers to manage their online marketplaces since 2009.  6 years of eating and breathing eCommerce have given our team an incredible amount of knowledge about all aspects of eCommerce, and we’re keen to share what we’ve learned. Be the cheapest, or negotiate to become it. When we began helping retailers, Amazon was a lot smaller, and concepts such as ‘repricing’ didn’t exist.  We’ve seen the marketplace change dramatically from one where being present and competitive was good to one where being cheapest seller really […]